EP. 346 Turning Your Passion for Guiding into a Profitable Outdoor Business with Michelle Faul
This week we’re diving deep into what it really takes to go from “just dreaming” about a guide or charter business to running a profitable, sustainable operation you’re proud of.
My guest is the inspiring Michelle Faul, CMO at Digital Sportsman, and together we tackle the nitty-gritty of making your outdoor passion your livelihood. Whether you’re just starting to imagine yourself as a guide, or you’re already running trips and ready for that next level—this episode is packed with actionable advice and real talk.
We cover:
The FIRST step you should take if you’re ready to make guiding more than a hobby
The business foundations every woman needs, even if you’re just booking a few trips a month
Why talking to other women guides can shortcut your learning curve
Common mistakes new operators make—hint: it’s about systems, not discipline!
How to leverage word-of-mouth and your local community (even if you don’t have a big social following yet)
The tech and tools you need to run your business smoother—from bookings, payments, to follow-ups
What it looks like to shift from “just a guide” to “CEO of your adventure business”
Critical boundaries and systems to protect your time and avoid burnout
Michelle shares how today’s technology and social media have changed the game for women in the outdoors—and why building your own community is more possible (and powerful) than ever before.
Ready for your next move? Choose ONE action from today’s show—a policy, system, marketing step or boundary—and put it in motion this week. Momentum starts with action!
If you’re fired up, please share this episode with another outdoors woman who needs to hear it, and hit subscribe so you don’t miss what’s next on The Woman Angler & Adventurer.
Links and resources mentioned in the show, including how to connect with Michelle and Digital Sportsman, are in the show notes.
Keep building a business—and a life—you’re proud of,
Angie
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Hit PLAY now and let’s turn your passion into profit, together!
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